Privacy policy

Privacy Policy

Last updated: September 14, 2026

Mulbry operates this website and store, including the related content, features, products, and services we provide to you (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how Mulbry collects, uses, and discloses your personal information when you visit our website, make a purchase, interact with our advertising, communicate with us, or otherwise use the Services.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described below.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with Mulbry, we may collect the following categories of personal information:

  • Contact information, such as your name, email address, telephone number, billing address, and shipping address.

  • Order and transaction information, including products viewed or purchased, shopping cart activity, order history, returns, refunds, payment confirmation, and transaction details.

  • Payment information, such as payment card and billing information necessary to process your purchase. Payments are generally processed by Shopify and its payment providers.

  • Account information, if you create an account, including login credentials, preferences, and account settings.

  • Communications with us, including information you provide when contacting customer support or otherwise communicating with Mulbry.

  • Device and technical information, including your IP address, browser type, device type, operating system, network information, and other device identifiers.

  • Website usage information, including pages viewed, links clicked, time spent on the site, referring pages, shopping activity, and how you navigate and interact with the Services.

  • Marketing and advertising information, including information about how you interact with our emails, advertisements, promotions, and marketing campaigns.

We may also derive or infer information about your interests or preferences from your interactions with our Services, where permitted by law.

How We Collect Personal Information

We may collect personal information:

  • Directly from you, including when you place an order, create an account, subscribe to marketing communications, contact us, or otherwise provide information to us.

  • Automatically, when you visit or interact with our website through cookies, pixels, tags, and similar technologies.

  • From service providers, including companies that help us operate our store, process payments, fulfill orders, provide analytics, prevent fraud, or support our marketing activities.

  • From advertising and marketing partners, which may provide information about your interaction with our advertisements or campaigns.

  • From Shopify, including information Shopify processes in connection with your interaction with our store and Shopify services.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Our Services

We use personal information to:

  • process and fulfill your orders;

  • process payments, refunds, and returns;

  • provide order and shipping updates;

  • maintain your account;

  • remember your preferences and shopping activity;

  • provide customer support; and

  • otherwise operate and improve the Mulbry shopping experience.

Marketing and Advertising

If permitted by applicable law, we may use personal information to:

  • send promotional emails and other marketing communications;

  • understand the effectiveness of our advertising;

  • personalize advertisements and content;

  • measure advertising conversions; and

  • show you Mulbry advertising on other websites and platforms.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

Even if you unsubscribe from marketing emails, we may continue to send transactional or service-related messages, such as order confirmations, shipping notices, refund information, or important account communications.

Analytics and Improving Our Services

We use information about how visitors interact with our website to understand how our Services are used, identify technical issues, measure performance, improve the customer experience, and make business and marketing decisions.

Security and Fraud Prevention

We may use personal information to authenticate transactions, detect and prevent fraud or misuse, protect our customers and our business, and maintain the security of our Services.

Legal and Business Purposes

We may use personal information as necessary to:

  • comply with applicable laws and legal obligations;

  • respond to lawful requests from courts, regulators, or law enforcement;

  • investigate or enforce our policies and agreements;

  • establish, exercise, or defend legal claims; and

  • protect the rights, property, and safety of Mulbry, our customers, or others.

Cookies, Analytics, and Advertising Technologies

We and our service providers use cookies, pixels, tags, software development kits, and similar technologies to operate our website, remember preferences, understand how visitors use our Services, measure marketing performance, and support advertising.

These technologies may collect information such as your IP address, device identifiers, browser information, pages viewed, products viewed or added to your cart, purchases, and interactions with advertisements.

We may work with analytics and advertising platforms, including services provided by companies such as Shopify, Google, Meta, and TikTok, to measure website activity and advertising performance and, where permitted, deliver more relevant advertising.

Some of these activities may be considered “selling,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws, even though we do not sell personal information for money in the traditional sense.

Where required by applicable law, you may opt out of these activities through our privacy controls:

https://mulbry.co/pages/data-sharing-opt-out

You may also be able to manage certain cookies through your browser settings. Disabling cookies may affect how certain parts of our website function.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services, including:

  • Shopify, which hosts and supports our ecommerce store.

  • Payment processors and financial service providers that facilitate purchases and refunds.

  • Fulfillment, shipping, and logistics providers that help us deliver your order.

  • Technology and cloud service providers that help operate and secure our website and systems.

  • Analytics providers that help us understand website traffic and customer behavior.

  • Advertising and marketing partners that help us measure campaigns, reach customers, and provide relevant advertising.

  • Customer support and communications providers that help us communicate with customers.

  • Professional advisers, such as lawyers, accountants, insurers, and consultants, where necessary.

We may also disclose information:

  • when you request or authorize us to do so;

  • as required by applicable law or valid legal process;

  • to protect our rights, customers, business, or Services; or

  • in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction.

Relationship With Shopify

Our store is hosted by Shopify, which collects and processes personal information about your access to and use of our Services in order to provide and improve Shopify's services.

Information you submit through our store may be transmitted to Shopify and other service providers that Shopify uses to operate its platform.

We may also use Shopify features that use information about your interactions with our store and, in some circumstances, your interactions with other Shopify merchants to provide services such as analytics, personalization, fraud prevention, or advertising.

In circumstances where Shopify independently determines how personal information is processed, Shopify is responsible for that processing.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

You can also access Shopify's Privacy Portal at:

https://privacy.shopify.com/

Targeted Advertising and Your Privacy Choices

Certain disclosures of personal information to advertising and marketing partners may be considered “sale,” “sharing,” or use for “targeted advertising” under privacy laws in certain U.S. states.

Depending on where you live and applicable law, you may have the right to opt out of these activities.

You may exercise that choice through:

[YOUR PRIVACY CHOICES LINK]

Where required by applicable law, we also recognize qualifying browser-based opt-out preference signals, such as the Global Privacy Control (GPC).

Third-Party Websites and Services

Our Services may contain links to websites or services operated by third parties.

If you follow a link to a third-party website or interact with a third-party service, that company's privacy practices will apply. We do not control and are not responsible for the privacy, security, or content of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

Children's Privacy

The Services are intended for adults and are not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us at hello@mulbry.co so that we can take appropriate action.

We also do not knowingly sell or share, as those terms are defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmitting information over the internet or storing information electronically is completely secure. We therefore cannot guarantee absolute security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide our Services;

  • maintain transaction and business records;

  • fulfill legal, accounting, and tax obligations;

  • resolve disputes;

  • prevent fraud; and

  • enforce our agreements and policies.

The length of time information is retained may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights

Depending on the U.S. state in which you live and whether applicable law provides you with these rights, you may have the right to:

  • Access or Know the personal information we maintain about you.

  • Delete certain personal information we maintain about you.

  • Correct inaccurate personal information.

  • Obtain a portable copy of certain personal information.

  • Opt out of the sale or sharing of personal information.

  • Opt out of targeted advertising.

  • Appeal certain decisions we make regarding a privacy request, where applicable.

  • Exercise your rights without discrimination or retaliation.

These rights are subject to applicable legal exceptions and may not be available in every circumstance.

To exercise an applicable privacy right, contact us at hello@mulbry.co or use the privacy controls available through our website.

We may need to verify your identity before completing certain requests.

Where permitted by law, you may also use an authorized agent to submit a privacy request on your behalf. We may require evidence that you authorized the agent to act for you.

Marketing Preferences

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the email.

You may still receive communications necessary to complete transactions or provide the Services, including order confirmations, shipping notices, account notices, and customer-service communications.

Complaints

If you have a concern about how we collect, use, or disclose your personal information, please contact us at hello@mulbry.co.

We will review your concern and respond as appropriate.

Where applicable law provides a right to appeal a decision regarding a privacy request, you may submit your appeal through the same contact method.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

Email: hello@mulbry.co
Mail: 200 Spectrum Center Drive, Irvine, CA, 92618